Packaging design is often the first impression a customer has of your product. It should be eye-catching and effectively convey your brand's identity. The packaging must include all the essential information a customer needs, such as the logo, company name, and other key details. It's a crucial element of your overall marketing and sales strategy.

Essential elements include the brand logo, product name, key features or benefits, ingredients (if applicable), usage instructions, barcode, and legal information such as nutritional facts or safety warnings.

Trends change all the time in design and it's important to keep up with them to make your brand look fresh and new to customers. Some of the current trends include minimalist design, eco-friendly materials, bold typography, vibrant colours, interactive elements (like QR codes, and hover interactions), and personalized packaging.